Affiliates Fuel Growth Of Online Casinos

The online casino industry is growing at a rapid rate. Starting out as a small venture in 1995, online casino industry has transformed into a giant business today. Affiliates have played an important role in the the successful growth of the online casino industry.

Affiliates usher customers to the particular website they are promoting. Affiliates include links to the products or services their clients offer. Users follow those links and visit the client website. Websites get their customers, and the affiliates in turn are paid for doing so.

An affiliate is provided with banners, text links and live games that take visitors from their website to an online casino to sign up as a new player. Cgi scripts and cookies are used to track each visitor and the casino is able to trace a player referred by an affiliate back to the affiliate's site. Thus, an affiliate earns a percentage of their net game play.

The features of affiliate programs may differ from each other, but normally a 20 - 50% of the profits off each player is the norm. Industry reports suggest that the average profit on a single player is $64 per month, so the revenue generated through participation in a casino affiliate program can be really high. Since you earn money on each player for life you are building a monthly income that can quickly add up to thousands of dollars each month per program.

While most affiliates advertise a marketer's products online, sometimes online casinos opt to distribute promotional codes to offline affiliates as well. Players contacted by word-of-mout, advertisements or emails would then sign on and play at the casino with the code, thereby helping the casinos trace the origin of the player to their own affiliates.

Do you want to know how these affiliates make money? Well, they make money on either per user or per click basis. On a per click basis, an affiliate is paid every time a user clicks on the links provided by the affiliated website. Even if the user does not register with the online website, the affiliates are still paid. On per user basis, an affiliate is not paid until a user becomes a registered member of the website. This usually involves better payouts than per click basis.

But is it as pretty inside as it appears on the outside? The popularity of affiliation programs has also led to affiliation scams. Sometimes clients don't play fair with the affiliates. They make delayed payments to their affiliates, or deny payment on the plea that there were no clicks. Blogs and online forums are a good place to find out which of the online casinos cheat their own affiliates. It is a good indicator of how a player may be treated.